White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.
WHAT WE DO – ONLY WHITE HAT SEO
Here at RankExecutives, our staff stays dedicated to understanding the Google ranking algorithm. Through our research and case studies, we have concluded that the most effective way to rank sites long term is to practice a variety of White Hat SEO tactics. Unlike Black Hat SEO agencies, we provide our clients with a list of our link building methods. We work hands on with website owners to develop target strategies specific to each site. Through viral seeding and social media promotion, we help get websites natural notoriety by targeting the unique interest groups they relate to. Using techniques such as infographic production and fan page creation, we can help your site gain direct traffic that has an increased aptitude for purchasing your product or simply interacting with your site. Our content writers can generate natural content specific to the keywords you want to target, and fill your site with intriguing articles that can gain natural links just based off of quality. Unlike Black Hat tactic of spam link building, we practice guest blog posting which allows us to build a large web of authoritative links based off of well written articles centered on a link to your site. This natural process gets our client’s sites solid links that will continuously provide authority to the site, as well as drive real traffic too.
List of our White-Hat SEO Tactics:
- Guest Posting
- Infographics
- Viral Seeding
- Content Creation
- Press Releases
- Directory Submission
- Webmaster Outreach
- Natural Link Bait
- Spread News & Gain Links
- Manual Forum Comments
Besides natural link building strategies, RankExecutives extends our White Hat SEO practices into other surefire areas of rank increasing. Using webmaster outreach, we help our clients get in touch with fellow website owners who can put up relevant links back to the site, as well as provide real promotion within the niche. Other methods such as directory submission puts our client’s sites on Google’s radar, and will get them indexed in several search engines. Natural forum comments and other forms of online promotion involved in the site’s specific niche can help drive interested people to the site, and possibly even help gain more links to the site.
Hats of Many Colors!
A hat color is simply a tactic used to help a site rank. The color is determined by how pure your tactics are or how closely you stick to a search engine’s terms of service or conditions. That is all. Not good or bad.
Unless – and here is the ethical conundrum – you do not tell your client the risk! If you are using a tactic that can get your client’s site thrown out of the index and they do not know, you are not a black hat SEO. You are an unethical SEO. Period. Don’t confuse the two.
Hats are simply a tactic. Color is the purity of the tactic according to how close you are to the webmaster guidelines of the search engine you have chosen as your police officer.
OK, now that you understand that hats are just tactics, colors are just how closely the rules are followed, and the ethics are in the reveal, what do the hat colors mean?
White Hat – 100 Percent Pure!
If you use a white hat tactic, it means you staying within the terms and conditions set by your police officer (your chosen search engine, which will be Google for 99 percent of you).
This means you are being pure and untainted in your approach. Following the rules. Going 55 mph and not 1 mph over the posted speed limit.
Not all SEO professionals choose white hat as some moralistic stance on other SEOs. For many it is just common sense.
Going white hat means going by the search engine’s rules. If you go by the search engine’s rules, when an update comes it is much less likely you will be affected. Why? Because the police officer isn’t looking for you; the police officer is looking for the rule breaker.
White hats drive in the right lane, while the black Lamborghini is getting pulled over and given a ticket for speeding 50 mph over the limit in the fast lane. Granted, it’s quite possible that Lamborghini may never get that ticket as you’re watching it zoom by, but that doesn’t mean there isn’t a cop just a few miles up the road waiting with a radar gun.
Now let’s be honest here: a true white hat SEO is as rare as snow in Vegas. Why? Because almost no SEO professionals want to wait for a natural link profile to build (and oddly enough, when I have seen these types of link profiles, they look almost fake).
Whether building or buying, links are the way Google determines if people like you. Links come and go, but links are rarely all natural.
Having said that, some very large and well-known sites and marketers use strategies to attract natural links, but those too are as rare as hen’s teeth.
Impatience, budget, and lack of understanding all factor into the need for a gray hat plan.
Source of the blog = Digital World
Source of the blog = Digital World
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